For decades, scientists have warned that our planet is facing a climate emergency that could alter life on earth for the foreseeable future, and they have called for urgent action to match the gravity of the threat. Today, there is mounting evidence that the adverse impacts of climate change are growing more frequent and severe—forcing millions of people around the world to grapple with serious consequences, year after year.
Vision and Strategy
At Climate Central, we envision a world where public will to address the climate challenge is robustly deep, broad, and sustained—where it becomes a core element of culture everywhere. No generation in human history has carried a greater burden nor shared a greater opportunity to shape the future for the better. And we know what is at stake.
To help address this existential threat, Climate Central’s mission is to make accurate and effective climate communication ubiquitous. We employ a range of research-based communication strategies: We generate tailored local content that makes information about climate impacts and solutions immediate, accessible, and personal. We do it widely. We do it frequently. We make it visual. And to reach diverse audiences effectively, we systematically deliver this content via trusted voices and pathways. We aim to make climate a top priority issue for citizens and decision-makers at every level in private and public sectors alike.
More specifically, we use science, big data, and technology to generate thousands of local storylines and compelling visual images that make clear the impacts of climate change, the unequal burdens they pose, and what can be done about it all. To disseminate this vital information at national and global scales, we work with a large and growing network of meteorologists and journalists, as well as many other trusted voices—from government and business leaders to planners, nongovernmental organizations, and educators.
Climate Central’s research, maps, tools, and visualizations help millions of people around the world to understand the climate threats facing their communities, the most vulnerable among us, and all of humanity—and what we can all do about them. Evaluations have found that our methods increase ideologically broad acceptance of climate science and concern about climate change consequences.
Climate Central is policy- and technology-neutral. We cherish our record of scientific and journalistic integrity, effective communication, and collaboration.
Scientific and Journalistic Integrity — We report the facts of climate change however they fall.
Importance of Informing the Public — We seek to reach broad audiences with scientific facts to support informed public discussion and democratic decision-making.
Effective Communication — An innovative mix of science and communication, scaled by technology, defines our approach to reach and move important audiences.
Equity — We are committed to investigating and communicating the unequal burdens of climate change, to engaging with affected communities, and to building an organization that represents the audiences and communities we strive to serve.
Collaboration — We contribute our talents and efforts alongside many other organizations working to address the great challenge of climate change.
Policy Neutrality — We advance no specific policy, legislation, or technology to address climate change. We are scrupulously non-advocacy and non-partisan.