Science to Options

Leading scientists from diverse fields also sit on the Board of Directors. Together, this core group serves as a bridge to the larger scientific, technology, and policy communities and thereby stays abreast of the most current research. Through this extended network, Climate Central closely tracks the important debates and points of consensus and puts them into context so that all communications efforts can reflect the best and latest science.

Climate Central – a source of vivid and meaningful information for the public and policy makers.

The science team will also conduct its own primary research, focusing on aspects of climate change that speak directly to the public’s interest, such as regional impacts, the pros and cons of alternative energy technologies, and the implications of government regulation. In addition, the research team will develop new techniques for the visual presentation of climate change’s impact and the future effects of policy choices made today.

Since the 1950s, average March temperatures in Montana have risen 4°F

Climate Central’s scientific staff is complemented by an experienced team of graphic artists, producers, writers, and others who will translate scientific content into clear and vivid words and images for television, Internet, and print. Our headquarters will include a video production studio complete with editing facilities and the capability for feeding content to television stations across the country.

A major focus is to produce material specific to the places and topics that matter most to people. Coastal residents need to know about sea level rise; hunters, anglers and gardeners wonder how climate change will affect their activities; farmers want to learn about biofuels; and mayors need to understand the new dangers and opportunities for towns and cities. Climate Central aims to help its audiences understand the concrete and local relevance of this global issue.

Climate Central’s communications objectives are to produce and disseminate a high volume of quality video content, to create a top-flight website, to publish definitive articles that clarify issues and connect with people, and to make available scientists and other experts for appearance on television and radio.

Societies are capable of making smart decisions when they have sound information.

For TV, Climate Central will produce high quality one- to three-minute segments for local broadcasts—where most Americans still get their news—and also co-produce long-form documentaries for national broadcast.

At the same time, Climate Central will develop a premier website for climate-related information. The site will let users explore future climate and energy scenarios through interactive maps and databases. It will further collect and make easily available Climate Central’s videos, graphics, and articles; exclusive web productions; vlogs and blogs from our experts; and links to other reliable online sources.

Climate Central will also issue authoritative written reports and contributions to scientific literature.

With good information, societies are capable of making smart decisions. Without it, we often make poor ones. Climate Central is dedicated to providing sound, comprehensible material about climate change: its risks and opportunities, its certainties and uncertainties.