Climate Central Launches Realtime Climate Alerts to Help Journalists Localize Climate Change Stories
Princeton, NJ—June 21, 2021—Climate Central today announced the launch of Realtime Climate alerts, a reporting resource to help journalists present climate science and visualize climate connections to local weather events as they happen.
Free registration for Realtime Climate email alerts, with production-ready graphics customized for 240+ media markets, is available at: climatecentral.org/realtime-climate/
“We developed Realtime Climate to narrow the gap between growing concern about climate change and audiences’ perceptions that climate science coverage is still somewhat rare,” Bernadette Woods Placky, chief meteorologist at Climate Central said. “Reporters and meteorologists in our beta tests told us it was easy. Realtime Climate let them integrate localized climate data visualizations into broadcast, print, and digital stories about weather-related events.”
* Survey-based research from the Yale Program on Climate Change Communication shows that 63% report being worried about global warming, but only 25% recall hearing about it in the media at least weekly.
Realtime Climate alerts are issued when local weather conditions can be linked to climate change. Alerts include production-ready graphics for television and digital news coverage, links to supporting data and analyses, local impacts, and independent experts willing to comment on record. Conditions that trigger alerts include local forecasts of extreme heat or unusual temperature departures, extreme precipitation, coastal flooding, and high wind or solar power generation potential based on local installed capacity. An video overview with an on-air example is available at: climatecentral.org/realtime-climate-about
Live Event (Monday, June 21): Realtime Climate demo and roundtable on localizing climate science, featuring Dr. Ed Hawkins
With a live demo of Realtime Climate, Climate Central will host a virtual roundtable featuring climate stripes creator Prof. Ed Hawkins, discussing approaches to make climate science visual and relatable for local audiences. Hawkins' color-coded global temperature design, widely known as ‘warming stripes,’ has become one of the most recognizable visualizations of warming trends in the world, partly by providing a localizable approach to illustrating data that can feel remote or abstract. Hawkins will compare experiences with media professionals, including Axios’ Andrew Freedman and Univision’s Hilda Garcia, as they discuss helping audiences understand the impacts of climate change affecting them today, in their own communities.
Registration for the roundtable is free and open to media and climate professionals at: climatecentral-org.zoom.us/webinar/register/WN_UgMdeM3fTMiVgwQlkrF1Lg. A recording will be available on the Climate Central website within 72 hours of the roundtable.
About Featured Speakers
Professor Ed Hawkins teaches at the National Centre for Atmospheric Science at the University of Reading's Department of Meteorology, and developed the climate stripes concept in 2018 to illustrate global heating in a simple, adaptable, and powerful design. More information at: reading.ac.uk/be-the-difference/show-your-stripes
Andrew Freedman covers climate change for Axios as a climate and energy reporter, based in Arlington, Virginia.
Hilda E. Garcia is vice president, digital local news, at Univision, based in Miami.
About Climate Central and Realtime Climate
Climate Central is a non-advocacy, non-profit science and news organization providing authoritative information to help the public and policymakers make sound decisions about climate and energy. Climate Central developed Realtime Climate to issue alerts for media and climate professionals when local conditions relate to climate change, its impacts, or its solutions. More information at: https://www.climatecentral.org/realtime-climate/
Contact: Peter Girard, Director of Communications, Climate Central: firstname.lastname@example.org or 609-986-1999