Research shows that meteorologists are trusted messengers on climate change. The majority understand that climate change is real and that the science of climate change needs to be communicated to the public.
Unlike climate scientists, TV meteorologists have unparalleled access to their communities. Through Climate Matters, Climate Central provides regularly produced content on the relationship between weather and climate. Our team of data analysts, meteorologists, climate experts, graphic artists and journalists create graphics, text, animations, videos and research to aid TV weathercasters in presenting science-rooted climate information in clear, concise and relevant ways.
Each week, we create high-quality information and graphics for our partner meteorologists including:
- Localized data and analyses that show the ways that the climate is changing in their markets
- TV-ready graphics and multimedia content for use across all platforms – including maps, interactive tools, severe weather trackers, temperature trend charts – that convey climate change powerfully and accessibly to general audiences
- Extreme weather analyses produced in the news cycle so that weathercasters have reliable climate data as storms are happening—and when millions of people are paying attention
Since 2012, Climate Central’s program has grown to include more than a 100 local TV meteorologists who routinely reach millions of viewers. The success of Climate Matters led to a partnership with Weather Company subsidiary WSI, which distributes our analyses to the majority of the nation’s TV weather forecasters.
Bernadette Woods Placky
The program is managed by Bernadette Woods Placky, an Emmy-award winning meteorologist.
Bernadette Woods-Placky on MSNBC's Lean Forward
Bernadette is often called upon to discuss and explain extreme weather events and has appeared on a number of national and local television broadcasts.
Before coming to Climate Central, Bernadette spent 10 years as a TV weather forecaster. Her most recent station was WJZ in Baltimore, where she earned an Emmy for Best Weathercaster. Prior to that, she worked at both WLEX in Lexington, Ky., and KNWA in Fayetteville, Ark. Bernadette began her career at AccuWeather, Inc.
Bernadette has a B.S. in Meteorology and a minor in French from Penn State University, where she is a steering committee member for MAPS (Meteorology Alumni of Penn State). She also carries both American Meteorological Society certifications — Television Seal of Approval and Certified Broadcast Meteorologist. She is currently a member of the AMS Committee on Applied Climatology.
This Week's Content
Our Meteorology Team
|Bernadette Woods Placky
Meteorologist, Climate Matters
|Claudia Tebaldi, Ph.D.
|Heidi Cullen, Ph.D.
Senior Data Analyst
Research Analyst, Multimedia Fellow
Lead Web Producer, Research Assistant
Research Analyst, Multimedia Fellow
American Meteorological Society 2013 Conference on Broadcast Meteorology Short Course
Title: Weird(er) Weather and a Changing Climate: Piecing Together the Puzzle
At the 2013 AMS conference, a group of leading climate and weather science experts spoke to meteorologists from around the country on the evolving connection between weather and climate change. The course was designed to give meteorologists background information on the current and ongoing weather/climate research in order to help meteorologists better address these issues, while also helping them know where to turn for more authoritative information on the subject of climate change.
|Here's a link to the presentations from the following scientists:
Tony Broccoli, Ph.D. - Rutgers University
Ben Santer, Ph.D. - LLNL, Livermore, CA
Harold Brooks - NSSL/NOAA, Norman, OK
Deke Arndt - NCDC/NOAA, Asheville, NC
Marshall Shepherd, Ph.D. - AMS President; Professor and Research Meteorologist, University of Georgia, Athens, GA
Keith Dixon - GFDL/NOAA, Princeton, NJ
Heidi Cullen, Ph.D. - Climate Central, Princeton, NJ
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